Bowerman's style led on the introduction of the "Moon Shoe" in 1972, so named since the waffle tread was claimed to resemble the footprints left by astronauts on the Moon.
Nike was an early adopter of Net promoting, e 솔루션 mail management technologies, and using broadcast and narrowcast interaction systems to build multimedia advertising and marketing campaigns.
As a way to refocus its small business lines, Nike began divesting by itself of several of its subsidiaries in the 2000s.